The official token of STEELO’s world. Brought to you by P00LS.

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STEELO is an early stage tech company born from Fashion, Music and Culture. Positioned at the very forefront of the Web3 revolution, STEELO is building a global network spanning from UK to US hip hop, Afro beats, streetwear and high fashion. The STEELO community, connected by a borderless cultural currency, unlocks access to exclusive content from top creatives in the space, in addition to discussion forums, special events, pop-ups, merch, and more.

Do you want to engage more deeply with STEELO? The $STEELO token is your ticket to participate in their journey and access others seeking the same. Get ready to be a founding member of a new kind of community. This whitepaper outlines how token holders can take part in the STEELO world.

1. The $STEELO token


STEELO is playing a leading role in reimagining the way people consume content and culture. Founded by Lasha, who brings over 10 years of experience in the fashion, music and tech industries, STEELO epitomizes the power a Web3 creator economy can unlock. The platform offers on-demand videos that offer insight into the worlds of influential artists, all the while providing watchers the tools to engage and participate in the world of Web3. 

The $STEELO token will allow access to exclusive products, services and IRL events for token holders in the STEELO community.

B. What is the $STEELO token?

$STEELO is an ERC20 token issued on the Ethereum blockchain, and the official Web3 token of STEELO.

$STEELO is the official social currency for STEELO. By holding $STEELO, you join a global community of culture builders, while gaining access to exclusive content, merch and new experiences.


Traditional spheres of influence — from Hollywood to Wall Street and Silicon Valley — are converging more now than ever before, forming a new marketplace with creators and their audiences at the center.

Enter cryptocurrencies: a new way for creators to engage directly with their fans through access to real life and metaverse experiences, products and activities.

P00LS partners with creators to create and distribute their cryptocurrency tokens, leveraging its best-in-class, gamified system to engage the STEELO community and incentivize them to earn $STEELO. On the P00LS launchpad, users can earn creator tokens. The $STEELO token will be developed by STEELO.

$STEELO tokens can also be bought and sold on the zerozero decentralized exchange. The zerozero DEX is a decentralized protocol, built for and governed by holders of $00, the governance token for the zerozero ecosystem.

For a few months, the token will only be available for people to earn it for free through the P00LS launchpad. Members of the community will have the opportunity to show their engagement and be rewarded for it. This period is called the genesis launch. Once the genesis launch period ends, $STEELO will be available on the zerozero DEX and may also be available for purchase and sale through other venues.

2. Earn and use $STEELO

STEELO’s community will be able to earn $STEELO tokens by completing actions on the P00LS launchpad and by scanning QR codes during digital and IRL events. By holding $STEELO, community members will gain access to exclusive events, private Discord channels and Q&A sessions with Lasha and the STEELO Fam.     

More details will be revealed on STEELO’s socials and Discord in the coming months.  

3. $STEELO Distribution

A. Distribution

$STEELO is an ERC-20 token on the Ethereum Blockchain to allow for composability with the broader Ethereum ecosystem. The total supply of the $STEELO token is 100,000,000 and is set to be completely distributed over a five year period.

The rate at which $STEELO is distributed will decrease over the next five years to incentivize and reward early $STEELO token holders.

B. Allocation

The $STEELO token will be distributed to STEELO as a creator, STEELO’s community members such as fans and followers, key partners in STEELO’s ecosystem and those engaging with STEELO in DeFi.

The allocation structure of the $STEELO token is as follows:




The STEELO will receive 10% of the total supply of the creator token $STEELO. This allocation of tokens will be vested within a three year schedule from issuance. 

Creator Ecosystem

The ecosystem surrounding the creator including key partners and companies will receive an allocation of tokens in order to integrate the token into their services and build its utility.

Airdrop to Community

Fans can earn $STEELO tokens on by completing certain actions on the P00LS launchpad. Incentive mechanisms to earn tokens will change over time and new token drops will be announced on the P00LS launchpad. Other earning mechanisms will be introduced in the future.

Community Treasury

$STEELO token holders will have access to a treasury of $STEELO coins that can be used for the benefit of STEELO’s Web3 community. $STEELO holders will be able to vote with their token on how this treasury is put to use. This treasury will be used to incentivize community growth and positive behaviors within the $STEELO community.


$STEELO token will be used to create the marketplace for $STEELO.

C. Timeline

1. Genesis Drop

A genesis drop for $STEELO took place in May 2022 at

At this stage, anyone was able to earn $STEELO tokens for free by answering questions and learning things about STEELO and its purpose among other actions. These tokens will be held in the launchpad by P00LS for earners until token minting.

2. Token Minting

$STEELO was minted a few months after the genesis drop, and those who have earned $STEELO were able claim their tokens directly from P00LS through an airdrop mechanism. Once minted, the tokens will grant access to exclusivity to the $STEELO ecosystem in Web3.

3. Marketplace Launch

After the initial launch, the $STEELO token is added to the zerozero DEX.. Holders of $00 will create a liquidity pool through an auction mechanism with $STEELO. A portion of $STEELO supply will be given to auction participants in exchange for an amount of $00, which will be used to create the initial $STEELO/00 liquidity pool on the zerozero DEX.

4. Post-Marketplace Launch

After launching $STEELO on the zerozero marketplace, it becomes STEELO’s official social token. Major holders of $STEELO will have the greatest access to STEELO content, perks, events and more.

Launchpad drops and new incentives will take place frequently on the P00LS launchpad and tokens will be up for grabs for anyone. STEELO’s Community Treasury allocation will be made accessible to the $STEELO DAO as its vesting period ensues.

5. Token Lockups

During the one (1) year period following the date that the tokens are minted (Initial lock-up period), all tokens deliverable to the creator, creator ecosystem partners (partners, ambassadors, advisors, multisign signers), and P00LS Inc. (if any) shall be subject to an absolute bar on Transfers. Commencing on the expiration of the Initial lock-up period, the tokens shall be released from the transfer restriction on a linear block-by-block basis over two years and transferable solely in compliance with all applicable laws, including U.S. securities laws, such that 100% of tokens are unlocked at the three year anniversary of the minting date.