WHITEPAPER

$STEELO

WHITEPAPER

The official currency of STEELO’s world. Brought to you by P00LS.

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Dernière mise à jour:
3.5.2022

Whatever makes it feel like home to the community, we do it with STEELO.” 

- Lasha, founder of STEELO

Operating at the intersection of culture and technology, STEELO is a platform revolutionizing how we consume, create and showcase creative content.

STEELO’s initial mission was to create a world for its community of creatives through their platform of exclusive behind-the-scenes content. Now, they're ready to integrate the STEELO community into their world and Web3 with $STEELO.

Do you want to engage more deeply with STEELO? The $STEELO token is your ticket to participate in this creative journey and access others seeking the same. Get ready to be a founding member of a new kind of community. This whitepaper outlines how token holders can take part in the STEELO world.

1. The $STEELO Token

A. About STEELO

Born from fashion and music culture, STEELO is a platform sharing exclusive content from top creatives around the world. STEELO Season 1 kicked off with a curated collection of behind-the-scenes content, from a Skims 2021 summer campaign shoot with Kim Kardashian to shopping for Rolls Royces with Skepta. The STEELO team is deeply ingrained in the culture and driven by a community-first ethos.

Season 1 was an overwhelming success made possible by massive community growth on STEELO’s social media channels and newly-formed Discord. STEELO is now entering Season 2 with a focus on user-generated content and Web3 technologies. The $STEELO token will incentivize creative participation and act as the foundation for its Decentralized Autonomous Organization (DAO). A DAO is similar to a decentralized decision group that uses a treasury. It is created by a group of crypto wallets — controlled by individuals and other organizations — that execute all movements through code, making it possible to manage assets and votes safely without the need for underlying legal or traditional banking setups.

As STEELO continues to grow globally, it is important to reward loyal members of the community with a cultural currency that incentivizes creation. The ultimate goal is to create a borderless, self-sufficient and self-governed community of creatives, united around the STEELO platform and empowered through the $STEELO social token. 

The $STEELO token will be STEELO’s official currency, unlocking exclusive products, services and IRL events for token holders in the STEELO community.

1. The $STEELO Token

B. What is the $STEELO token

$STEELO is an ERC20 token issued on the Ethereum blockchain, and the official currency of STEELO.

$STEELO is the first step into Web3 for the STEELO community and a ticket to uniting its members around the world. STEELO is focused on bringing value to the community: creators will earn rewards for the content they produce; users will earn rewards for the engagement they have with the content.

Through the DAO, $STEELO holders will be rewarded for their contributions. Starting with a community treasury, STEELO members will have the power to vote directly on projects and activities as active stakeholders of the company. The $STEELO token will also unlock token-gated access to the platform along with exclusive content and in-real-life events.

The first and biggest token holders are key members of the STEELO community. Prior to the launch of the zerozero marketplace, claims of $STEELO tokens will be accessible for anyone to earn through the P00LS launchpad and will subsequently be issued on Ethereum.

On your journey through STEELO’s universe, you will unlock exclusive access and experiences as you gather more $STEELO tokens. Follow STEELO and P00LS on social media and Discord to learn more and stay up to date on new token drops.

1. The $STEELO Token

C. P00LS x $STEELO

The $STEELO token will be issued by STEELO in collaboration with P00LS, and launched exclusively on the P00LS platform.

Traditional spheres of influence, from Hollywood to Wall Street and Silicon Valley, are converging more now than ever before, forming a new marketplace with creators and their audiences at the center.

Enter P00LS: the world’s largest decentralized exchange for creator cryptocurrencies. On P00LS, users can earn, buy and sell creator tokens. P00LS partners with creators to issue and distribute their tokens, leveraging its best-in-class, gamified system to engage the STEELO community and incentivize them to earn $STEELO.

P00LS is a decentralized protocol, built and governed by holders of $00, the governance token for the P00LS ecosystem.

Through the P00LS launchpad, fans, followers and members of the STEELO community can earn free $STEELO tokens by, for example:

  • Sharing information about STEELO’s music, content and the $STEELO token on social media
  • Learning more about STEELO’s vision and subscribing to the STEELO newsletter
  • Inviting others to earn $STEELO

For a few months, the token will only be available for people to earn it for free through the P00LS Launchpad. Members of the community will have the opportunity to show their engagement and be rewarded for it. This period is called the genesis launch. Once the genesis launch period ends, $STEELO will be listed and made available for trading on the zerozero Marketplace in early 2022.

2. $STEELO Use Cases

Earning and acquiring $STEELO tokens means joining an ecosystem of creatives in the contemporary cultural scene. Each $STEELO use case allows you to get closer to STEELO’s community and creative world.

The value of the $STEELO token is linked directly and only to supply and demand. $STEELO tokens are held by all the members of STEELO’s community. Demand for the $STEELO token is generated through the use cases STEELO shares with the STEELO community; the more relevant use cases, the more demand, the higher the value of $STEELO. The following use cases will be deployed from launch, and are subject to change as the $STEELO community grows and evolves.

A. Content

After the official launch, $STEELO token holders will have access to exclusive content from $STEELO to fully immerse themselves in their creative universe.

Token-gated content includes exclusive access to behind-the-scenes content, unreleased footage and internal STEELO calls with the team and partners. $STEELO token holders will also have exclusive and primary access to STEELO’s merchandise and fashion designs. 

The STEELO community will also have the ability to earn specific status and minting rights to NFTs created by STEELO and their network of creatives. 

More details will be revealed on STEELO’s Instagram and Discord in the coming months.

2. $STEELO Use Cases

Earning and acquiring $STEELO tokens means joining an ecosystem of creatives in the contemporary cultural scene. Each $STEELO use case allows you to get closer to STEELO’s community and creative world.

The value of the $STEELO token is linked directly and only to supply and demand. $STEELO tokens are held by all the members of STEELO’s community. Demand for the $STEELO token is generated through the use cases STEELO shares with the STEELO community; the more relevant use cases, the more demand, the higher the value of $STEELO. The following use cases will be deployed from launch, and are subject to change as the $STEELO community grows and evolves.

B. Access & experiences

The $STEELO token is a deep dive into STEELO’s universe, granting exclusive access to experiences within STEELO’s community in real life, the digital space and the metaverse. 

To that end, token holders can purchase tickets to exclusive STEELO events using $STEELO. Token holders will also have exclusive and unprecedented access to STEELO’s team and network of creatives. Perks may include meet and greet sessions, one-on-one time with STEELO founder Lasha and creatives in the STEELO network, styling opportunities, internship opportunities, editorial masterclasses, participation in behind-the-scenes shoots and backstage access to shows by artists in the STEELO ecosystem. 

As founding members of the STEELO community, $STEELO token holders will be encouraged to suggest creative collaborations by submitting proposals directly to STEELO’s team for review. They will also be able to give opinions on creative decisions through votes for STEELO’s future projects and artistic productions. 

More details will be revealed on STEELO’s Instagram and Discord in the coming months.

3. $STEELO Economics

A. Distribution

$STEELO is an ERC-20 token on the Ethereum Blockchain to allow for composability with the broader ecosystem. The total supply of the $STEELO token is 100,000,000 and is set to be completely distributed over a three year period.

The rate at which $STEELO is distributed will decrease over the next three years to incentivize and reward early $STEELO token holders.

$STEELO Circulating Supply

3. $STEELO Economics

B. Allocation & roadmap

The $STEELO token is distributed to STEELO as a creator, STEELO’s community members such as fans and followers, key partners in STEELO’s ecosystem and those engaging with STEELO in DeFi.

The allocation structure of the $STEELO token is as follows:

$STEELO Allocation Structure

Creator

The STEELO team will receive 10% of the total supply of the creator token $STEELO. This allocation of tokens will be vested linearly within a three-year schedule from issuance. Creator allocations can be used as the creator desires.

Creator Ecosystem

The ecosystem surrounding the creator including key partners and companies will receive 5% of the total supply of the creator token $STEELO in order to integrate the token into their services and build its utility.

Airdrop to Community

Fans can earn $STEELO tokens on p00ls.io by completing certain actions on the P00LS Launchpad. Incentive mechanisms to earn tokens will change over time and new token drops will be announced on the P00LS launchpad. Other earning mechanisms will be introduced in the future. 30% of the total supply of the creator token $STEELO is dedicated to airdrops to the community.

Community Treasury

$STEELO token holders will have access to a treasury of $STEELO coins. $STEELO holders will be able to vote with their token on how this treasury is put to use. This treasury will be used to incentivize community growth and positive behaviors within the $STEELO community. 40% of the total supply of the creator token $STEELO is dedicated to the community treasury.

Launch Partners

5% of the total supply of $STEELO tokens will be allocated to the launch partners of the token, including P00LS.

Liquidity

10% of the total supply of $STEELO tokens will be used to create an initial liquidity pool for $STEELO on the zerozero DEX and to provide liquidity on centralized exchanges.

3. $STEELO Economics

C. Timeline

$STEELO Timeline

1. Genesis Drop

A genesis drop for $STEELO will happen on May 5th, 2022 at https://launchpad.P00LS.io/.

At this stage, anyone will be able to earn $STEELO tokens for free by tweeting, posting on Instagram and learning things about STEELO and its purpose among other actions. These tokens will be held in the launchpad by P00LS for earners until token minting.

2. Token Minting: Mid 2022

$STEELO will be minted a few months after the first drops, and those who have earned $STEELO will be able to claim their tokens directly from P00LS through an airdrop mechanism. Once minted, the tokens will grant access to exclusivity to the $STEELO ecosystem in Web3.

3. Marketplace Launch: Mid 2022

In summer 2022, the $STEELO token will be added to the zerozero DEX. Earners of $STEELO will create its liquidity pool through an auction mechanism with $00. A portion of $STEELO supply will be given to investors in exchange for an amount of 00, which will be used to create the initial $STEELO/00 liquidity pool on the DEX.

4. Post-Marketplace Launch

After listing on the P00LS marketplace, $STEELO will become the currency of the STEELO ecosystem. Major holders of $STEELO will have the greatest access to STEELO content, perks, events and more.

Launchpad drops and new incentives will take place frequently on the P00LS launchpad and tokens will be up for grabs for anyone. STEELO’s Community Treasury allocation will be distributed linearly over the course of the issuance period. Any DeFi incentives such as staking will be decided by the community and will take effect on the zerozero DEX for the determined period.

IN THIS WHITEPAPER

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DANS CE LIVRE BLANC

1. The $STEELO TokenA. About STEELO
1. The $STEELO TokenB. What is the $STEELO token
1. The $STEELO TokenC. P00LS x $STEELO
2. $STEELO Use CasesA. Content
2. $STEELO Use CasesB. Access & experiences
3. $STEELO EconomicsA. Distribution
3. $STEELO EconomicsB. Allocation & roadmap
3. $STEELO EconomicsC. Timeline