The official currency of Lala Baptiste’s world.

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Lala Baptiste is a popular model, Instagrammer, YouTuber, vlogger and social media influencer. Through $NYELA, Baptiste is giving her community unprecedented access to her universe. $NYELA is your key to Lala’s world.

Do you want to engage more deeply with Lala Baptiste? The $NYELA token is your ticket to participate in this creative journey and access others seeking the same. Get ready to be a founding member of a new kind of community. This whitepaper outlines how token holders can take part in the Lala Baptiste world. 

1. The $NYELA Token

A. About Lala Baptiste

Originally from Atlanta, Georgia, Lala Baptiste always had a passion for modeling, makeup and fashion. After completing her education at Georgia State University, Baptiste decided to pursue a career as a content creator.

After joining Instagram in 2016, Baptiste quickly gained a following for her modeling photos and lifestyle content. Her popularity has also spread to other social networks including TikTok and YouTube, where she posts vlogs, challenge videos, Q&A content, tutorials, hauls and storytime videos. She is also very popular on the subscription-based platform Onlyfans, where she posts exclusive photos and videos for subscribers only. Lala Baptiste is currently represented by Wilhelmina Models, and has modeled for various lingerie, makeup, sport and swimwear brands, including Revolve, Lovers and Friends, Miss Guided and KNWLS. 

Baptiste also has her own clothing line, called Nyela Collection. The first collection was released in December 2020; Lala sketched, designed and funded the collection entirely on her own. 

The $NYELA token will be Lala Baptiste’s official currency, unlocking exclusive products, services and IRL events for token holders in the Lala Baptiste community.

B. What is the $NYELA token

$NYELA is an ERC20 token issued on the Ethereum blockchain, and the official currency of Lala Baptiste.

$NYELA is the first step into Web3 for the Lala Baptiste community and a ticket to uniting its members around the world. The $NYELA token will unlock token-gated access to the platform along with exclusive content and in-real-life events.

The first and biggest token holders are key members of the Lala Baptiste community. Prior to the launch of the zerozero marketplace, claims of $NYELA tokens will be accessible for anyone to earn through the P00LS launchpad and will subsequently be issued on Ethereum.

On your journey through Lala Baptiste’s universe, you will unlock exclusive access and experiences as you gather more $NYELA tokens. Follow Lala Baptiste and P00LS on social media and Discord to learn more and stay up to date on new token drops.


The $NYELA token will be issued by Lala Baptiste in collaboration with P00LS, and launched exclusively on the P00LS platform.

Traditional spheres of influence — from Hollywood to Wall Street and Silicon Valley — are converging more now than ever before, forming a new marketplace with creators and their audiences at the center.

Enter P00LS: the world’s largest decentralized exchange for creator cryptocurrencies. P00LS partners with creators to issue and distribute their tokens, leveraging its best-in-class, gamified system to engage each community and incentivize them to earn tokens. On P00LS, users can earn, buy and sell Lala Baptiste tokens.

P00LS is a decentralized protocol, built and governed by holders of $00, the governance token for the P00LS ecosystem.

Through the P00LS launchpad, fans, followers and members of the Lala Baptiste community can earn free $NYELA tokens by, for example:

  • Sharing information about Lala Baptiste’s career and the $NYELA token on social media
  • Learning more about Lala Baptiste’s vision 
  • Inviting others to earn $NYELA

For a few months, the token will only be available for people to earn it for free through the P00LS launchpad. Members of the community will have the opportunity to show their engagement and be rewarded for it. This period is called the genesis launch. Once the genesis launch period ends, $NYELA will be listed and made available for trading on the zerozero Marketplace in late 2022.

2. $NYELA Use Cases

Each $NYELA use case allows you to get closer to Lala Baptiste’s community and glamorous world.

The value of the $NYELA token is linked directly and only to supply and demand. $NYELA tokens are held by all the members of Lala Baptiste’s community. Demand for the $NYELA token is generated through the use cases Lala Baptiste shares with her community; the more use cases, the more demand, the higher the value of $NYELA. The following use cases will be deployed from launch, and are subject to change as the $NYELA community grows and evolves.

A. Content 

After the official launch in July 2022, $NYELA token holders will have access to exclusive content from Lala Baptiste to fully immerse themselves in her universe.

Token-gated content includes exclusive access to behind-the-scenes content, unreleased footage, and more. $NYELA token holders will also have exclusive and primary access to Lala Baptiste’s clothing lines.

More details will be revealed on Lala Baptiste’s Instagram and Discord in the coming months. 

B. Access & experiences

The $NYELA token is a deep dive into Lala Baptiste’s universe, granting exclusive access to experiences within Lala Baptiste’s community in real life, the digital space and the metaverse. 

To that end, token holders can purchase tickets to exclusive Lala Baptiste events using $NYELA. Token holders will also have exclusive and unprecedented access to Lala Baptiste’s team and network. Perks may include meet and greet sessions, one-on-one time with Lala Baptiste and other opportunities.

3. $NYELA Economics

A. Distribution

$NYELA is Lala Baptiste’s official Web3 currency. It is an ERC-20 token built on Ethereum, allowing for total composability with the entire ecosystem. The total supply of $NYELA tokens is 100,000,000 and is set to be completely distributed over the course of five years.

B. Allocation

The $NYELA token is distributed to Lala Baptiste as a creator and to Lala Baptiste’s community members such as fans and followers.

The allocation structure of the $NYELA token is as follows:


Lala Baptiste’s team will receive 10% of the total supply of the creator token $NYELA. This allocation of tokens will be vested linearly with a one-year lockup and a four-year schedule from issuance. Creator allocations can be used as the creator desires.

Creator Ecosystem

The ecosystem surrounding the creator, including key partners and companies, will receive an allocation of token in order to integrate the token into their services and build utility for the token. 

Airdrop to Community

Fans can earn $NYELA tokens on by completing certain actions on the P00LS Launchpad. Incentive mechanisms to earn tokens will change over time and new token drops will be announced on the P00LS launchpad. Other earning mechanisms will be introduced in the future. 

Community Treasury

$NYELA token holders will have access to a treasury of $NYELA coins. $NYELA holders will be able to vote with their token on how this treasury is put to use. This treasury will be used to incentivize community growth and positive behaviors within the $NYELA community. 

Launch Partners

$NYELA token will be allocated in part to the launch partners for the token, including P00LS. 


$NYELA token will be used to create an initial liquidity pool for $NYELA on the zerozero DEX and to provide liquidity on centralized exchanges.

C. Timeline

A simplified timeline for Lala Baptiste’s token can be found below

  1. $NYELA Launch

A genesis drop for $NYELA will happen in July 2022 at before the coin is minted and before a market is made for the coin.

At this stage, anyone will be able to earn $NYELA tokens for free by tweeting, posting on Instagram and learning things about Lala Baptiste’s purpose among other actions. These tokens will be held in the launchpad by P00LS for those that participated in the drop until the launch of the marketplace.

  1. Marketplace Launch: Late 2022

In the months following the first drop, the $NYELA token will be minted. Earners of the $NYELA token on Genesis Drop will be able to claim tokens to their Ethereum Wallet if they choose to do so once the marketplace launches. $NYELA will later be listed on the zerozero marketplace.

To create the $NYELA/$00 pair, 10% of total supply will be used to supply liquidity. 5,000,000 $NYELA tokens will be mined against 00 through a modified auction mechanism. Once this process is complete, anyone will be able to buy and sell $NYELA tokens against $00 in a fully decentralized way. 

The creator and treasury allocation will begin once the token is minted. Further, DeFi incentives such as staking, liquidity mining, and trading incentives will be voted on by the community and will begin once the $NYLEA/$00 pool is made.

The zerozero decentralized exchange is a decentralized marketplace for social tokens issued by creators and brands and for other cryptocurrencies, including the $00 token. All tokens in the zerozero decentralized exchange, including $NYELA, can be traded for one another. 

  1. Post-Marketplace Launch: Late 2022

After listing on the zerozero marketplace, $NYLEA will become the currency of the Lala Baptiste ecosystem. Major holders of $NYLEA will have the greatest access to Lala’s content, perks, events and more.

Launchpad drops and new incentives will take place frequently on the P00LS launchpad and tokens will be up for grabs for anyone. Lala’s Community Treasury allocation will be distributed linearly over the course of the issuance period. Any DeFi incentives such as staking will be decided by the community and will take effect on the zerozero DEX for the determined period.