The official token of Lala Baptiste’s world. Brought to you by P00LS.

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Lala Baptiste is a Los Angeles-based YouTuber and Instagram star. With Lala’s official currency, $NYELA, you will gain access to deeper layers of the influencer’s physical and digital worlds. By holding $NYELA, you’ll always be the first to hear about the latest projects, content and collections that Lala has in the works - and the first to experience it all first hand.  

Do you want to engage more deeply with Lala Baptiste? The $NYELA token is your ticket to participate in their journey and access others seeking the same. Get ready to be a founding member of a new kind of community. This whitepaper outlines how token holders can take part in the Lala Baptiste world.

1. The $NYELA token

A. About Lala Baptiste

Passionate about makeup, fashion and glamor, Lala started out by sharing photos and videos on Instagram. The rising star of content quickly gained popularity across social media platforms through beauty and lifestyle photoshoots. As of today, she counts more than 1.1 million followers on Instagram! Recently, Lala launched her very own Nyela Collection, designed in the heart of Los Angeles and inspired by a commitment to diversity and feminism.

The $NYELA token will allow access to exclusive products, services and IRL events for token holders in the Lala Baptiste community.

B. What is the $NYELA token?

$NYELA is an ERC20 token issued on the Ethereum blockchain, and the official Web3 token of Lala Baptiste.

$NYELA is the official currency of Lala’s world, and can be used to access tailored experiences reserved for the Lala Baptiste community. As a $NYELA holder, you will earn access to exclusive BTS content, a special discount code to Lala’s Nyela Collection as well as the chance to chat with Lala  on 1:1 calls. 


Traditional spheres of influence — from Hollywood to Wall Street and Silicon Valley — are converging more now than ever before, forming a new marketplace with creators and their audiences at the center.

Enter cryptocurrencies: a new way for creators to engage directly with their fans through access to real life and metaverse experiences, products and activities.

P00LS partners with creators to create and distribute their cryptocurrency tokens, leveraging its best-in-class, gamified system to engage the Lala Baptiste community and incentivize them to earn $NYELA. On the P00LS launchpad, users can earn creator tokens. The $NYELA token will be developed by Lala Baptiste.

$NYELA tokens can also be bought and sold on the zerozero decentralized exchange. The zerozero DEX is a decentralized protocol, built for and governed by holders of $00, the governance token for the zerozero ecosystem.

For a few months, the token is only available for people to earn for free through the P00LS launchpad. Members of the community have the opportunity to show their engagement and be rewarded for it. This period is called the genesis launch. Once the genesis launch period ends, $NYELA is available on the zerozero DEX and may also be available for purchase and sale through other venues.

2. Earn and use $NYELA

Lala’s community of fans and followers will be able to earn $NYELA tokens by completing actions on the P00LS launchpad and by scanning QR codes during digital and IRL events. By holding $NYELA, you will become a part of Lala Baptiste’s growing ecosystem of projects and partners, and get to engage with the very many facets of Lala’s world. $NYELA holders will play a critical part in building and strengthening the Lala Baptiste community, by engaging more directly with Lala and fellow fans than ever before.   

More details will be revealed on Lala Baptiste’s socials in the coming months.  

3. $NYELA Distribution

A. Distribution

$NYELA is an ERC-20 token on the Ethereum Blockchain to allow for composability with the broader Ethereum ecosystem. The total supply of the $NYELA token is 100,000,000 and is set to be completely distributed over a five year period.

The rate at which $NYELA is distributed will decrease over the next five years to incentivize and reward early $NYELA token holders.


B. Allocation

The $NYELA token will be distributed to Lala Baptiste as a creator, Lala Baptiste’s community members such as fans and followers, key partners in Lala Baptiste’s ecosystem and those engaging with Lala Baptiste in DeFi.

The allocation structure of the $NYELA token is as follows:



The Lala Baptiste will receive 10% of the total supply of the creator token $NYELA. This allocation of tokens will be vested within a four year schedule from issuance.

Creator Ecosystem

The ecosystem surrounding the creator including key partners and companies will receive an allocation of tokens in order to integrate the token into their services and build its utility.

Airdrop to Community

Fans can earn $NYELA tokens on p00ls.io by completing certain actions on the P00LS launchpad. Incentive mechanisms to earn tokens will change over time and new token drops will be announced on the P00LS launchpad. Other earning mechanisms will be introduced in the future.

Community Treasury

$NYELA token holders will have access to a treasury of $NYELA coins that can be used for the benefit of Lala Baptiste’s Web3 community. $NYELA holders will be able to vote with their token on how this treasury is put to use. This treasury will be used to incentivize community growth and positive behaviors within the $NYELA community.


$NYELA token will be used to create the marketplace for $NYELA.


C. Timeline

1. Genesis Drop

A genesis drop for $NYELA took place in July 2022 at https://launchpad.P00LS.io/.

At this stage, anyone is able to earn $NYELA tokens for free by answering questions and learning things about Lala Baptiste and its purpose among other actions. These tokens are held in the launchpad by P00LS for earners until token minting.

2. Token Minting

$NYELA will be minted after the first drops, and those who have earned $NYELA will be able to claim their tokens directly from P00LS through an airdrop mechanism. Once minted, the tokens will grant access to exclusivity to the $NYELA ecosystem in Web3.

3. Marketplace Launch

After launch, the $NYELA token will be added to the zerozero DEX. Holders of $00 will create a liquidity pool through an auction mechanism with $NYELA. A portion of $NYELA supply will be given to auction participants in exchange for an amount of $00, which will be used to create the initial $NYELA/00 liquidity pool on the zerozero DEX.

4. Post-Marketplace Launch

After launching $NYELA on the zerozero marketplace, it will become Lala Baptiste’s official social token. Major holders of $NYELA will have the greatest access to Lala Baptiste content, perks, events and more.

Launchpad drops and new incentives will take place frequently on the P00LS launchpad and tokens will be up for grabs for anyone. Lala Baptiste’s Community Treasury allocation will be made accessible to the $NYELA DAO as its vesting period ensues.

5. Token Lockups

During the one (1) year period following the date that the tokens are minted (Initial lock-up period), all tokens deliverable to the creator, creator ecosystem partners (partners, ambassadors, advisors, multisign signers), and P00LS Inc. (if any) shall be subject to an absolute bar on Transfers. Commencing on the expiration of the Initial lock-up period, the tokens shall be released from the transfer restriction on a linear block-by-block basis over three years and transferable solely in compliance with all applicable laws, including U.S. securities laws, such that 100% of tokens are unlocked at the four year anniversary of the minting date.