The official token of The Heart Project’s world. Brought to you by P00LS.

última atualização
última actualización
Last updated
Dernière mise à jour:

The Heart Project is a community-run creative studio designed to cultivate artistic collaboration. The primary purpose of the $HEART token is to incentivize community members to contribute to projects in the $HEART universe while giving participants ownership in the creative marketplace they are helping to build.

Do you want to engage more deeply with The Heart Project? The $HEART token is your ticket to participate in their journey and access others seeking the same. Get ready to be a founding member of a new kind of community. This whitepaper outlines how token holders can take part in The Heart Project world.

1. The $HEART token

A. About The Heart Project

Created by visual artist Stefan Meier and photographer and director Aidan Cullen in September of 2021, the Heart Project is a community-run creative studio designed to cultivate and democratize artistic collaboration. Up until today, 10,000 unique NFTs on the Ethereum blockchain served as membership passes to the Heart community, giving holders access to grants, opportunities for creative contribution and the ability to have shared ownership in future projects. Today, the launch of the $HEART token furthers the reach and impact of the Heart community.

The $HEART token will allow access to exclusive products, services and IRL events for token holders in The Heart Project community.

B. What is the $HEART token?

$HEART is an ERC20 token issued on the Ethereum blockchain, and the official Web3 token of The Heart Project.

The primary purpose of the $HEART token is to incentivize community members to contribute to projects in the $HEART universe while giving participants ownership in the creative marketplace they are helping to build. $HEART will serve as the official currency for the Heart Project and as the main payment system in the Heart ecosystem. The $HEART token will expand the Heart community beyond the 10,000 existing unique NFTs to include new members and expand creative production.


Traditional spheres of influence — from Hollywood to Wall Street and Silicon Valley — are converging more now than ever before, forming a new marketplace with creators and their audiences at the center.

Enter cryptocurrencies: a new way for creators to engage directly with their fans through access to real life and metaverse experiences, products and activities.

P00LS partners with creators to create and distribute their cryptocurrency tokens, leveraging its best-in-class, gamified system to engage the CreatorName community and incentivize them to earn $HEART. On the P00LS launchpad, users can earn creator tokens. The $HEART token will be developed by The Heart Project.

$HEART tokens can also be bought and sold on the zerozero decentralized exchange. The zerozero DEX is a decentralized protocol, built for and governed by holders of $00, the governance token for the zerozero ecosystem.

For a few months, the token will only be available for people to earn it for free through the P00LS launchpad. Members of the community will have the opportunity to show their engagement and be rewarded for it. This period is called the genesis launch. Once the genesis launch period ends, $HEART will be available on the zerozero DEX in early 2023 and may also be available for purchase and sale through other venues.

2. Earn and use $HEART

The $HEART token will be redeemable for Heart NFT holders. Users can also earn $HEART for free by completing actions on the P00LS launchpad and by scanning QR codes during major moments of the Heart Project’s roadmap (digitally and IRL). A few weeks after launch, $HEART tokens will be available to buy and trade on the zerozero marketplace. Staking functionality for NFT and token holders to earn more $HEART tokens will be introduced in the near future.

By owning $HEART, community members will have access to the Heart ecosystem — a collective of influential creative minds. There, they will have opportunities to use $HEART to commission creative work and earn more $HEART by producing creative work. 

More details will be revealed on The Heart Project’s socials and Discord in the coming months.  

3. $HEART Distribution

A. Distribution

$HEART is an ERC-20 token on the Ethereum Blockchain to allow for composability with the broader Ethereum ecosystem. The total supply of the $HEART token is 10,000,000 and is set to be completely distributed over a 5-year period.

The rate at which $HEART is distributed will decrease over the next 5 years to incentivize and reward early $HEART token holders.

B. Allocation

The $HEART token will be distributed to The Heart Project as a creator, The Heart Project’s community members such as fans and followers, key partners in The Heart Project’s ecosystem and those engaging with The Heart Project in DeFi.

The allocation structure of the $HEART token is as follows:



The Heart Project will receive 15% of the total supply of the creator token $HEART. This allocation of tokens will be vested linearly within a four-year schedule from issuance. 

Creator Ecosystem

The ecosystem surrounding the creator including key partners and companies will receive an allocation of tokens in order to integrate the token into their services and build its utility.

Airdrop to Community

28% of the total $HEART token supply will be redeemable for Heart NFT holders. Fans can also earn $HEART tokens on p00ls.io by completing certain actions on the P00LS launchpad. Two percent of the total $HEART token supply will be reserved for earning on p00ls.io. Incentive mechanisms to earn tokens will change over time. Other earning mechanisms will be introduced in the future.


$HEART tokens will be made available to community members staking their $HEART tokens. The staking schedule will be released by The Heart Project team. 

Community Treasury

$HEART token holders will have access to a treasury of $HEART coins that can be used for the benefit of The Heart Project’s Web3 community. $HEART holders will be able to vote with their token on how this treasury is put to use. This treasury will be used to incentivize community growth and positive behaviors within the $HEART community.


$HEART token will be used to create the marketplace for $HEART on the zerozero marketplace.

C. Timeline

1. Genesis Drop

A genesis drop for $HEART will happen in October 2022 at https://launchpad.P00LS.io/.

At this stage, anyone will be able to earn $HEART tokens for free by answering questions and learning things about The Heart Project and its purpose among other actions. These tokens will be held in the launchpad by P00LS for earners until token minting.

2. Token Minting: October 2022

$HEART will be minted a few months after the first drops, and those who have earned $HEART will be able to claim their tokens directly from P00LS through an airdrop mechanism. Once minted, the tokens will grant access to exclusivity to the $HEART ecosystem in Web3.

3. Marketplace Launch: October 2022

The $HEART token will be added to the zerozero DEX in 2023. Holders of $00 will create a liquidity pool through an auction mechanism with $HEVEN. A portion of $HEART supply will be given to auction participants in exchange for an amount of $00, which will be used to create the initial $HEART/00 liquidity pool on the zerozero DEX.

4. Post-Marketplace Launch

After launching $HEART on the zerozero marketplace, it will become The Heart Project’s official social token. Major holders of $HEART will have the greatest access to The Heart Project content, perks, events and more.

Launchpad drops and new incentives will take place frequently on the P00LS launchpad and tokens will be up for grabs for anyone. The Heart Project’s Community Treasury allocation will be made accessible to the $HEART DAO as its vesting period ensues.

5. Token Lockups:

During the one (1) year period following the date that the tokens are minted (Initial lock-up period), all tokens deliverable to the creator, creator ecosystem partners (partners, ambassadors, advisors, multisign signers), and P00LS Inc. (if any) shall be subject to an absolute bar on Transfers. Commencing on the expiration of the Initial lock-up period, the tokens shall be released from the transfer restriction on a linear block-by-block basis over three years and transferable solely in compliance with all applicable laws, including U.S. securities laws, such that 100% of tokens are unlocked at the four year anniversary of the minting date.