WHITEPAPER

$CULTURED

WHITEPAPER

The official currency of Cultured Mag’s world.

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Dernière mise à jour:
16.5.2022

“With $CULTURED, I am excited to take the magazine I have spent the last decade building into the future of media and technology. The Cultured coin represents much more than just an opportunity to give our readers a truly unique VIP experience. As the first media company to explore a social token in Web3, we are giving our community of emerging artists, architects, designers, collectors, musicians and culture vultures at large a platform to connect more intimately with us and each other.”

—Sarah Harrelson, Cultured founder and editor-in-chief

You come to Cultured to learn, to discover, to dive deep into the worlds of art, architecture, design and culture. Now, with its first foray into Web3, Cultured is offering a chance for you to shape that experience for yourself, alongside a like-minded community of which you are a founding member.

This whitepaper outlines the values behind $CULTURED, as well as the specific ways that you can use $CULTURED to become a Cultured insider, in both the physical and digital spaces.

1. The $CULTURED Token

A. About Cultured

Cultured is a definition-defying publication that seeks to break down the borders between creative disciplines and showcase the complexities of the art ecosystem. A nationally distributed magazine in print, Cultured expands its reach online connecting with a targeted demographic comprised of influencers, artists and collectors who engage with our platform as a 24/7 discovery vehicle. In its 10 years of publication, Cultured has become a trusted bellwether for art, design, architecture and fashion by consistently springboarding young voices into the conversation through thoughtful coverage.

Through the magazine, the website and now cryptocurrency, Cultured invites you to hear the stories and discover the practices of undiscovered or underrepresented creatives in every field. Cultured has long been a launchpad and platform for the amplification of their voices, and for the first time, Cultured is inviting you to go behind the scenes.

The $CULTURED token is your key. Join us in elevating the news.

1. The $CULTURED Token

B. What is the $CULTURED token

All you need to access Cultured’s universe is $CULTURED, the official currency of Cultured’s world. $CULTURED is an ERC20 token issued on the Ethereum blockchain.

As you help Cultured shape this once-in-a-lifetime journey, you will earn more coins, engage more personally with Cultured and gain a more influential role in the building of the broader Cultured community. The purpose of $CULTURED is to enable its community to navigate Cultured’s vision, while simultaneously empowering its members to become stakeholders and founders of the Cultured universe.

The first and biggest token holders are key founding residents of Cultured’s community. Prior to the launch of the zerozero marketplace, claims on $CULTURED tokens will be accessible for anyone to earn through the P00LS launchpad and subsequently will be issued on Ethereum.

On your journey through Cultured’s universe, you will unlock exclusive access and experiences as you gather more $CULTURED tokens. Follow Cultured and P00LS on social media and Discord to learn more.

1. The $CULTURED Token

C. P00LS x $CULTURED

The $CULTURED token will be issued by Cultured in collaboration with P00LS, and launched exclusively on the P00LS platform.

Traditional spheres of influence—from Hollywood to Wall Street and Silicon Valley—are converging more now than ever before, forming a new marketplace with creators and their audiences at the center. 

Enter P00LS: the world’s premier decentralized exchange for creator cryptocurrencies, on which people earn, buy, and sell creator tokens. 

P00LS works with creators to issue and distribute their tokens, leveraging its best-in-class, gamified system to engage the Cultured community and incentivize them to earn $CULTURED, all while more closely aligning creators to their audiences.  

P00LS is a decentralized protocol, built and governed by holders of $00, the governance token for the P00LS ecosystem. to the Cultured community on the P00LS platform.

Through the P00LS launchpad, fans, followers and members of the Cultured community can earn free $CULTURED tokens by, for example:

  • Sharing information about Cultured, events, content and the $CULTURED token on social media
  • Learning more about Cultured’s projects, vision and the causes it champions 
  • Inviting others to earn $CULTURED

For a few months, the token will only be available for people to earn it for free through the P00LS Launchpad, so members of the community have the opportunity to show their engagement and be rewarded for it. This period is called the genesis launch. Once the genesis launch period ends, $CULTURED will be listed and made available for trading on the zerozero marketplace in Q3 2022.

2. $CULTURED Use Cases

Earning and acquiring $CULTURED tokens means taking part in a journey to discover more about Cultured’s projects. Each $CULTURED use case allows you to get closer to Cultured and its community.

The value of the $CULTURED token is linked directly and only to supply and demand. $CULTURED tokens are held by all the members of Cultured’s community. Demand of the $CULTURED token is generated through the use cases the Cultured shares with its community; the more relevant use cases, the more demand, the higher the value of $CULTURED. The following use cases will be deployed from launch, and are subject to change as the $CULTURED community grows and evolves.

Cultured will regularly elevate the most engaged members of its community, meaning those holding the most tokens, and offer them special recognition and access. 

A. Content

After its official launch in May 2022, $CULTURED token holders will have access to specific exclusive content from Cultured, allowing them to fully immerse themselves in its universe, from real life experiences to the metaverse and beyond. This includes content, merchandise and partnerships, as well as additional never-before-seen video footage and other content. Those holding the most $CULTURED tokens will have unprecedented access to new products and content before their public release.

Cultured’s community will also have the ability to earn specific status and minting rights to NFTs created by Cultured

More details will be revealed on Cultured’s socials and Discord in the coming months. 

2. $CULTURED Use Cases

Earning and acquiring $CULTURED tokens means taking part in a journey to discover more about Cultured’s projects. Each $CULTURED use case allows you to get closer to Cultured and its community.

The value of the $CULTURED token is linked directly and only to supply and demand. $CULTURED tokens are held by all the members of Cultured’s community. Demand of the $CULTURED token is generated through the use cases the Cultured shares with its community; the more relevant use cases, the more demand, the higher the value of $CULTURED. The following use cases will be deployed from launch, and are subject to change as the $CULTURED community grows and evolves.

Cultured will regularly elevate the most engaged members of its community, meaning those holding the most tokens, and offer them special recognition and access. 

B. Access & Experiences

The $CULTURED token is a way into Cultured’s universe as it grants exclusive access to experiences within Cultured’s community in real life, the digital space and the metaverse. To that end, token holders can purchase tickets to Cultured events with $CULTURED, while gaining exclusive access to a selection of exclusive experiences and other offerings.

Token holders will have exclusive and unprecedented access to Cultured. Perks may include conference talks with Cultured and collaborators or one-on-one advisory sessions tapping into Cultured’s wide-ranging expertise. 

As founding members of the Cultured community, $CULTURED token holders will have the ability to suggest collaborations and new projects by submitting proposals directly to Cultured’s team for review. They will also be able to give opinions on decisions through votes for Cultured’s future projects and partnerships.

3. $CULTURED Economics

A. Distribution

$CULTURED is Cultured Magazine’s official Web3 currency. It is an ERC-20 token built on Ethereum, allowing for total composability with the entire ecosystem. The total supply of $CULTURED token is 100,000,000 and is set to be completely distributed over the course of five years.

3. $CULTURED Economics

B. Allocation

The $CULTURED token is distributed to Cultured Magazine as a creator and Cultured Magazine’s community members such as fans and followers.

The allocation structure of the $CULTURED token is as follows:

Creator

The Cultured Magazine team will receive 10% of the total supply of the creator token $CULTURED. This allocation of tokens will be vested linearly with a 4 year schedule from issuance. Creator allocations can be used as the creator desires.

Creator Ecosystem

The ecosystem surrounding the creator including key partners and companies will receive an allocation of token in order to integrate the token into their services and build utility for the token. 

Airdrop to Community

Fans can earn $CULTURED tokens on p00ls.io by completing certain actions on the P00LS Launchpad. Incentive mechanisms to earn tokens will change over time and new token drops will be announced on the P00LS launchpad. Other earning mechanisms will be introduced in the future. 

Community Treasury

$CULTURED token holders will have access to a treasury of $CULTURED coins. $CULTURED holders will be able to vote with their token on how this treasury is put to use. This treasury will be used to incentivize community growth and positive behaviors within the $CULTURED community. 

Launch Partners

$CULTURED token will be allocated in part to the launch partners for the token, including P00LS. 

Liquidity

$CULTURED token will be used to create an initial liquidity pool for $CULTURED on the zerozero DEX and to provide liquidity on centralized exchanges.

3. $CULTURED Economics

C. Timeline

A simplified timeline for Cultured Magazine’s token can be found below

  1. $CULTURED Launch

A genesis drop for $CULTURED will happen in May 2022 at https://launchpad.P00LS.io/ before the coin is minted and before a market is made for the coin.

At this stage, anyone will be able to earn $CULTURED tokens for free by tweeting, posting on Instagram and learning things about Cultured Magazine’s purpose among other actions. These tokens will be held in the launchpad by P00LS for those that participated in the drop until the launch of the marketplace.

  1. Marketplace Launch: Mid 2022

In the months following the first drop, the $CULTURED token will be minted. Earners of the $CULTURED token on Genesis Drop will be able to claim tokens to their Ethereum Wallet if they choose to do so once the marketplace launches. $CULTURED will later be listed on the zerozero marketplace.

To create the $CULTURED/$00 pair, 10% of total supply will be used to supply liquidity. 5,000,000 $CULTURED tokens will be mined against 00 through a modified auction mechanism. Once this process is complete, anyone will be able to buy and sell $CULTURED tokens against $00 in a fully decentralized way. 

The creator allocation, the treasury allocation will begin once the token is minted.

Further, DeFi incentives such as staking, liquidity mining, and trading incentives will be voted on by the community and will begin once the $CULTURED/$00 pool is made.

The zerozero decentralized exchange is a decentralized marketplace for social tokens issued by creators and brands and for other cryptocurrencies, including the $00 token. All tokens in the zerozero decentralized exchange, including $CULTURED, can be traded for one another. 

  1. Post-Marketplace Launch: Mid 2022

After listing on the zerozero marketplace, the following allocations and rewards will be in effect:

  • Cultured Magazine and the $CULTURED Community Treasury allocation will be distributed linearly over the specified vesting period.
  • Launchpad drops and new incentives will take place frequently on the P00LS launchpad and tokens will be up for grabs for anyone.
  • DeFi Incentives will be voted on and activated by the community.

IN THIS WHITEPAPER

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DANS CE LIVRE BLANC

1. The $CULTURED TokenA. About Cultured
1. The $CULTURED TokenB. What is the $CULTURED token
1. The $CULTURED TokenC. P00LS x $CULTURED
2. $CULTURED Use CasesA. Content
2. $CULTURED Use CasesB. Access & Experiences
3. $CULTURED EconomicsA. Distribution
3. $CULTURED EconomicsB. Allocation
3. $CULTURED EconomicsC. Timeline